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9 типов программных платформ

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All platforms are not created equal

Google Search, Amazon Web Services, Amazon Marketplace, Android, Uber, AirBnB, Waze, WeWork, Twilio and even Bitcoin are all platforms. At the same time, these platforms are very different in how they create network effects, interactions they enable, approaches to solving “chicken and egg” problems (do you build the demand side first or the supply side?), openness levels, growth dynamics, subsidies, competitive strategies and monetisation methods.

Building a successful platform is more about making the right trade-offs than it is about best technology

To understand these tradeoffs you must have a good grasp on what kind of platform you are building. We decided to help platform entrepreneurs understand these tradeoffs, find their role models and learn from numerous examples of other platforms.

We took a data-driven approach and analyzed 170+ platform businesses created by Internet giants, traditional companies and startups.

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